How To Use #Facebook Promoted Posts For Good…and Bad
How and Why to Use Facebook Promoted Posts A few months ago, Facebook rolled out a new feature for page administrators, Facebook promoted posts. The premise of this feature is to pay a fee to Facebook, and they will distribute your chosen content to a greater percentage of people who ALREADY… [Continue Reading]
27 Tips For Using Pinterest For Business
Pinterest, the latest social network to captivate the masses, and the reason that millions of women are stumbling to bed at 3 am. This article will give you specific steps that you can take in order to leverage Pinterest for your business. You will be able to set up your… [Continue Reading]
Facebook Timeline For Pages, What You Need To Know
As expected, Facebook announced the highly anticipated release of the new timeline format for pages. They did so at a Facebook Marketing Conference (FMC), and they livestreamed the event. While there were moments of rich content, there was far too much focus on huge brands, and not enough emphasis on how small businesses… [Continue Reading]
Facebook Pages : How To Deal With Multiple Admins
Many organizations have facebook pages that are managed by a team of people, rather than a single administrator. This approach offers the benefit of spreading the work around, but also presents its own set of challenges. One of the most common mistakes that multi-admin pages make is creating a confusing series of… [Continue Reading]
Arby’s Automated Annoyance…UPDATED with a response from @Arbys!
With the rise of social media, businesses and brands are recognizing that they must get involved or be left in the gutter to die. Over the past few years I’ve seen brands use various tactics and strategies, some effective…others not so much. One thing that hits a nerve with most people is automation. You know… [Continue Reading]
Social Media Management
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Join The Conversation
People are talking about your brand right now. Whether it is to their facebook friends, twitter followers, or an online reviews site, the conversation is happening. The value of having a strong social media presence is being able to participate in that conversation by engaging the user. It also gives your clients access to your company, allowing them to bring their experiences to a forum in which you can respond. Does this make you nervous? We can develop sound strategies to engage those users in an authentic way.
From the blog…

Pinterest, the latest social network to captivate the masses, and the reason that millions of women are stumbling to bed at 3 am. This article will give you specific steps that you can take in order to leverage Pinterest for your business. You will be able to set up your [...]

Social Media Isn't New I was honored to be invited to this workshop, hosted by the Sault Ste. Marie Innovation Centre, to speak about “Social Media”. What a daunting task, to narrow down the scope of ‘social media’ into 45 minutes. I was scheduled to speak at 10:15 am, but the first speaker chose [...]

As expected, Facebook announced the highly anticipated release of the new timeline format for pages. They did so at a Facebook Marketing Conference (FMC), and they livestreamed the event. While there were moments of rich content, there was far too much focus on huge brands, and not enough emphasis on how small businesses [...]
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