I was honored to be invited to this workshop, hosted by the Sault Ste. Marie Innovation Centre, to speak about “Social Media”. What a daunting task, to narrow down the scope of ‘social media’ into 45 minutes. I was scheduled to speak at 10:15 am, but the first speaker chose to speak for an extra 45 minutes! I was quite encouraged that many people remained to hear me speak, especially after already listening to a presentation that approached the 2 hour mark. It was a challenge to pare down the content to the time frame, and remain relevant to people at various levels of understanding. My objective was to give some actionable takeaways for everyone, and I think I met that.
Social media represents the largest culture shift in the last 100+ years. These platforms have completely altered the way in which we interact with each other, and how we communicate with businesses and brands. The companies and organizations that realize the potential of this platform, and implement sound ‘pull’ strategies, will greatly improve the connection between their brand and their customers.
I would have liked to have more opportunity to chat with those who attended. I know there is a great need in this area for local businesses, and I want to help them to do it right. If you have any questions regarding the content that I shared, or you have any questions about implementing social media strategies, please contact me. I am happy to answer your questions via email. You can also message me if you prefer a more in-depth evaluation, consultation, or you’re interested in outsourcing your social media management. We can tailor a package that meets the specific needs of your business, coordinate training for your team, and/or completely manage your entire online marketing strategy.
You may also find my recent post helpful. It’s about how to transition your Facebook page to the new timeline format.
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