27 Tips For Using Pinterest For Business

pinterest for business tips

          Pinterest, the latest social network to captivate the masses, and the reason that millions of women are stumbling to bed at 3 am.  This article will give you specific steps that you can take in order to leverage Pinterest for your business.  You will … [Read more...]

“Social Media Isn’t New” :: Slides from my talk hosted by Sault Ste. Marie Innovation Centre

social media marketing outsourced

  Social Media Isn't New I was honored to be invited to this workshop, hosted by the Sault Ste. Marie Innovation Centre, to speak about "Social Media".  What a daunting task, to narrow down the scope of 'social media' into 45 minutes.  I was scheduled to speak at 10:15 am, but the … [Read more...]

Facebook Timeline For Pages, What You Need To Know

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    As expected, Facebook announced the highly anticipated release of the new timeline format for pages.  They did so at a Facebook Marketing Conference (FMC), and they livestreamed the event.  While there were moments of rich content, there was far too much focus on huge brands, and … [Read more...]

Facebook Pages : How To Deal With Multiple Admins

facebook pages how to multiple admins

      Many organizations have facebook pages that are managed by a team of people, rather than a single administrator. This approach offers the benefit of spreading the work around, but also presents its own set of challenges. One of the most common mistakes that multi-admin … [Read more...]

Arby’s Automated Annoyance…UPDATED with a response from @Arbys!

social media failure

With the rise of social media,  businesses and brands are recognizing that they must get involved or be left in the gutter to die.  Over the past few years I've seen brands use various tactics and strategies, some effective...others not so much.  One thing that hits a nerve with most people is … [Read more...]

One Voice (With a Megaphone)

@EricNagel to @Brookstone

Before you read this post, watch this video by Gary Vaynerchuck: What this video introduces is the idea that a single tweet can have enough power to move a company to react. Recently, I had a problem with American Express and Brookstone. The problem I had was long & complex, but I'll brief … [Read more...]

How To See Who Your Facebook Fans Are

see who likes your facebook page

So imagine this, facebook changed...again! lol  I have absolutely no problem with change, provided that the new way is improved.  One of the recent changes that facebook has implemented on 'facebook pages' is the little link below the number of connections you have (Like This) [see image on … [Read more...]

The @SSMIC #SSMARt11 Innovation Awards!

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    Follow the 2011 SSMARt Innovation Awards LIVE! Participate via Twitter by including the hashtag #ssmart11   SSMARt Innovation Awards 2011 … [Read more...]

Quick Facebook for Business Tip : Profile Image Sizing

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I don't have a strong background in graphic arts or design, but I do have a knack for managing social streams and coming up with unique ways to engage community. One struggle that I have had with facebook business pages, is getting the profile picture to look good in the thumbnail view. Until … [Read more...]